The fundamentals of advertising / (Record no. 23613)

MARC details
000 -LEADER
fixed length control field 00458nam a2200169 4500
001 - CONTROL NUMBER
control field 0000007883
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0434923303
Terms of availability RM35.00
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) WIL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John
245 14 - TITLE STATEMENT
Title The fundamentals of advertising /
Statement of responsibility, etc. John Wilmshurst
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Heinemann
Date of publication, distribution, etc. 1985
300 00 - PHYSICAL DESCRIPTION
Extent xiv, 267p.
Other physical details ill.
Dimensions 23 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 04/10/2011 35.00   659.1 WIL 0000008641 11/16/2023 35.00 11/10/2023 Buku