Tested advertising methods / (Record no. 23625)

MARC details
000 -LEADER
fixed length control field 00511nam a2200181 4500
001 - CONTROL NUMBER
control field 0000007887
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139068910
Terms of availability RM29.95
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.132
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) CAP
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Caples, John.
245 10 - TITLE STATEMENT
Title Tested advertising methods /
Remainder of title revised and enlarged
Statement of responsibility, etc. John Caples
250 00 - EDITION STATEMENT
Edition statement 4th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.,
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1974
300 00 - PHYSICAL DESCRIPTION
Extent 318 p.
Other physical details ill.
Dimensions 24 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 04/10/2011 29.95   659.132 CAP 0000010530 11/16/2023 29.95 11/10/2023 Buku