Asas perancangan media / (Record no. 23631)

MARC details
000 -LEADER
fixed length control field 00713nam a2200217 4500
001 - CONTROL NUMBER
control field 0000007889
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9836227075
Terms of availability RM 10.00
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.111
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BAR
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Barban, Arnold M.
245 10 - TITLE STATEMENT
Title Asas perancangan media /
Remainder of title dari aspek pemasaran
Statement of responsibility, etc. Arnold M. Barban, Steven M. Cristol, Frank J. Kopec ; penterjemah Mohamad Md. Yusoff
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kuala Lumpur
Name of publisher, distributor, etc. Dewan Bahasa dan Pustaka
Date of publication, distribution, etc. 1992
300 00 - PHYSICAL DESCRIPTION
Extent xiii, 147ms.
Other physical details il.
Dimensions 24 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Mengandungi indeks
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Cristol, Steven M.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Kopec, Frank J.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Mohamad Md. Yusoff
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 04/10/2011 10.00   659.111 BAR 0000016337 11/16/2023 10.00 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 06/30/2011 10.00   659.111 BAR 0000016893 11/16/2023 10.00 11/10/2023 Buku Bertanda Merah (Red Spot)