Direct marketing / (Record no. 30198)

MARC details
000 -LEADER
fixed length control field 00505nam a2200169 4500
001 - CONTROL NUMBER
control field 0000010082
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071159517
Terms of availability RM152.18
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MCD
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name McDonald,William J.,
245 10 - TITLE STATEMENT
Title Direct marketing /
Remainder of title an integrated approach
Statement of responsibility, etc. William J.McDonald.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. 1998
300 00 - PHYSICAL DESCRIPTION
Extent xviii,532p.
Other physical details ill.
Dimensions 25cm
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
General subdivision Case studies.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 06/19/2011 152.18   658.8 MCD 0000021723 11/16/2023 152.18 11/10/2023 Buku Bertanda Merah (Red Spot)