Kleppner's advertising procedure / (Record no. 35301)

MARC details
000 -LEADER
fixed length control field 00627nam a2200205 4500
001 - CONTROL NUMBER
control field 0000011783
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136110827
Terms of availability RM639.11
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) LAN
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald
Dates associated with a name 1940-
245 10 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc. W. Ronald Lane, Karen Whitenill King, Tom Reichert
250 00 - EDITION STATEMENT
Edition statement 18th.ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2011
300 00 - PHYSICAL DESCRIPTION
Extent xx, 817p.
Other physical details ill.
Dimensions 28cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name King, Karen Whitehill
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Reichert, Tom
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 01/11/2012 639.11   659.1 LAN 0000038870 11/16/2023 639.11 11/10/2023 Rujukan