Consumer behavior / (Record no. 35307)

MARC details
000 -LEADER
fixed length control field 00548nam a2200181 4500
001 - CONTROL NUMBER
control field 0000011785
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077294106
Terms of availability RM606.88
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8342
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) HAW
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 00 - TITLE STATEMENT
Title Consumer behavior /
Remainder of title Building marketing strategy
Statement of responsibility, etc. Del I. Hawkins, David L. Mothersbaugh
250 00 - EDITION STATEMENT
Edition statement 11th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2010
300 00 - PHYSICAL DESCRIPTION
Extent xvii, 778p.
Other physical details ill.
Dimensions 26cm.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 01/11/2012 606.88   658.8342 HAW 0000038867 11/16/2023 606.88 11/10/2023 Rujukan