Marketing / (Record no. 40122)

MARC details
000 -LEADER
fixed length control field 00632nam a2200217 4500
001 - CONTROL NUMBER
control field 0000013390
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072828803
Terms of availability RM496.75
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KER
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin...[et al.]
250 00 - EDITION STATEMENT
Edition statement 8th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2006
300 00 - PHYSICAL DESCRIPTION
Extent xlvi, 733p.
Other physical details col. ill., col. maps
Dimensions 29cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 673-700) and indexes
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 01/09/2013 496.75   658.8 KER 0000033637 11/16/2023 496.75 11/10/2023 Buku Bertanda Merah (Red Spot)