Contemporary adversiting and integrated marketing communications / (Record no. 40980)

MARC details
000 -LEADER
fixed length control field 00526nam a2200181 4500
001 - CONTROL NUMBER
control field 0000013678
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028953
Terms of availability RM371.28
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ARE
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F
245 10 - TITLE STATEMENT
Title Contemporary adversiting and integrated marketing communications /
Statement of responsibility, etc. William F Arens
250 00 - EDITION STATEMENT
Edition statement 14th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Mc Graw-Hill
Date of publication, distribution, etc. 2013
300 00 - PHYSICAL DESCRIPTION
Extent xxxix, 678p.
Other physical details ill.
Dimensions 28cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising

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