Basic marketing research / (Record no. 45420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511cam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015182 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132570183 |
| Terms of availability | RM855.45 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MAL |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research / |
| Remainder of title | integration of social media |
| Statement of responsibility, etc. | Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Pearson2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 672p. |
| Other physical details | ill. |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 11/11/2015 | 0.00 | 658.8 MAL | 0000041875 | 11/16/2023 | 1 | 0.00 | 11/10/2023 | Rujukan | ||||
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 11/11/2015 | 855.45 | 658.8 MAL | 0000041874 | 11/16/2023 | 1 | 855.45 | 11/10/2023 | Rujukan |