Essential guide to marketing planning / (Record no. 46917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528cam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015681 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273793634 |
| Terms of availability | RM70.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MAR |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wood,Marian Burk |
| 245 10 - TITLE STATEMENT | |
| Title | Essential guide to marketing planning / |
| Statement of responsibility, etc. | Marian Burk Wood |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd.ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,299p. |
| Other physical details | ill. |
| Dimensions | 25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Final Processing | Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 01/17/2017 | 70.50 | 658.802 MAR | 0000042552 | 11/16/2023 | 1 | 70.50 | 11/10/2023 | Buku | ||||
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 01/17/2017 | 70.50 | 658.802 MAR | 0000042553 | 11/16/2023 | 1 | 70.50 | 11/10/2023 | Buku |