Marketing / (Record no. 5103)

MARC details
000 -LEADER
fixed length control field 00706nam a2200217 4500
001 - CONTROL NUMBER
control field 0000001711
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073101206
Terms of availability RM153.46
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073101200
Terms of availability RM153.46
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BEA
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
245 10 - TITLE STATEMENT
Title Marketing /
Remainder of title principles and perspectives
Statement of responsibility, etc. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250 00 - EDITION STATEMENT
Edition statement 5th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass.
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2007
300 00 - PHYSICAL DESCRIPTION
Extent xxxvi, 588 p. ;
Other physical details ill.
Dimensions 28cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/20/2009 153.46   658.8 BEA 0000033862 11/16/2023 153.46 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/20/2009 153.46   658.8 BEA 0000033863 11/16/2023 153.46 11/10/2023 Buku