Sell the brand first / (Record no. 5931)

MARC details
000 -LEADER
fixed length control field 00700nam a2200217 4500
001 - CONTROL NUMBER
control field 0000001987
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071470425
Terms of availability RM88.57
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.827
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) STI
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Stiff, Dan.
245 10 - TITLE STATEMENT
Title Sell the brand first /
Remainder of title how to sell your brand and create lasting customer loyalty
Statement of responsibility, etc. by Dan Stiff
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2006
300 00 - PHYSICAL DESCRIPTION
Extent xx, 262p.
Other physical details ill.
Dimensions 24 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Social aspects
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer loyalty
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 10/15/2009 88.57   658.827 STI 0000033822 11/16/2023 88.57 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 10/15/2009 88.57   658.827 STI 0000033823 11/16/2023 88.57 11/10/2023 Buku