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Introduction to e-commerce Jeffrey F. Rayport, Bernard J. Jaworski
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston McGraw-Hill Irwin MarketspaceU 2004Edition: 2nd edDescription: xxvii, 516 p. ill. 27 cmISBN: - 0071232664
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Buku
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 658.84 RAY (Browse shelf(Opens below)) | Available | 0000036137 |
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| 658.84 POW Direct marketing / | 658.84 POW Direct marketing / | 658.84 POW Direct marketing / | 658.84 RAY Introduction to e-commerce | 658.84 RIC Internet marketing / readings and online resources | 658.84 ROS The E-commerce question and answer book / a survival guide for business managers | 658.84 STE Management in marketing channels / |
Includes bibliographical references and index
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