Effective marketing / creating and keeping customers William G. Zikmund, Michael d'Amico

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Material type: Text

TextPublication details: Ohio South-Western College 2002Edition: 3rd edDescription: xxix, 553p. col. ill. 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Buku Bertanda Merah (Red Spot)	PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH	Book	658.8 ZIK (Browse shelf(Opens below))	1	Available		0000022662

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Previous	658.8 ZIK Effective marketing / creating and keeping customers in an e-commerce world	658.8 ZIK Marketing /	658.8 ZIK Marketing /	658.8 ZIK Effective marketing / creating and keeping customers	658.8002 WHI E-commerce strategy, technologies and applications	658.80023 SOL Marketing / real people, real choices	658.80028 ODA Electronic commerce management economics marketing & technology	Next

Includes bibliographical references and index

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