Crouch, Sunny <br/><br/>
Marketing research for managers / 
Sunny Crouch 
 - London  Heinemann for the Institute of Marketing and the CAM Foundation  1984 
 - xii, 339p.  ill.  22cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0434902829  RM46.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research