Lovelock, Christopher H. <br/><br/>
Product plus  how product + service = competitive advantage 
Christopher Lovelock 
 - New York  McGraw-Hill  1994 
 - xiv, 382p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071134514  RM88.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Customer services