Bernhardt, Kenneth L. <br/><br/>
Cases in marketing / 
Kenneth L. Bernhardt, Thomas C. Kinnear 
 - 7th. ed. 
 - Boston; Burr Ridge  McGraw-Hill  1994 
 - xiv, 665p.  ill.  24cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>007114904X  RM107.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Management--Case studies