TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing
SN  - 007114904X
PY  - 1994///
CY  - Boston; Burr Ridge
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -