Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens 
 - Boston  McGraw-Hill Irwin  2002 
 - xxxii, 614p.  ill.  29 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071122931  RM87.70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising