Weilbacher, William M. <br/><br/>
Advertising 
William M. Weilbacher 
 - New York  Macmillan  1979 
 - xxiv, 754p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0024251003  RM36.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising