Essinger, James <br/><br/>
Writing marketing copy to get results / 
James Essinger 
 - 2nd ed. 
 - London  Thomson Learning  1999 
 - xxii, 167p.  ill.  24cm. 
<br/><br/><label>ISBN: </label>1861525192  RM67.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Communication in marketing<br/>Marketing