The IEBM encyclopedia of marketing / 
edited by Michael J. Baker 
 - London  Thomson Learning  1999 
 - xiii, 865p.  ill.  25cm. 
 - International encyclopedia of business and management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1861523041  RM470.12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Encyclopedias