Hollensen, Svend <br/><br/>
Global marketing /  a market-responsive approach 
Svend Hollensen 
 - 2nd ed. 
 - Harlow, England ;  New York  Financial Times Prentice Hall  2001 
 - xxxi, 667p.  ill.  25cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273646443  RM131.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing