Doyle, Peter,  1943 <br/><br/>
Marketing management and strategy / 
Peter Doyle and Phil Stern 
 - New York  Financial Times Prentice Hall  2006 
 - xii, 446p.  ill.  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273693980  RM238.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management