TY  - BOOK
AU  - Doyle,Peter
AU  - Stern,Phil
TI  - Marketing management and strategy
SN  - 0273693980
PY  - 2006///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -