Perreault, William D. <br/><br/>
Essentials of marketing /  a global managerial approach 
William D. Perreault, Jr., E. Jerome McCarthy 
 - Boston  Irwin/McGraw-Hill  2000 
 - xxvii, 592p.  ill.  28cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0072894822  RM156.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing