Pearce, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy / 
John A. Pearce II, Richard B. Robinson, Jr. 
 - 7th ed. 
 - Boston  Irwin/McGraw-Hill  2000 
 - xxxi, 480 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072333235  RM79.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Strategic planning--Case studies