Jain, Subhash C. <br/><br/>
Marketing planning & strategy / 
Subhash C. Jain 
 - Ohio, USA  Thomson Learning  2004 
 - xviii, 935p.  ill.  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>075933871X  RM272.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management