Walker, Orville C. <br/><br/>
Marketing strategy /  planning and implementation 
Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´. 
 - 3rd ed. 
 - Boston  Irwin/McGraw-Hill  1999 
 - xxiii, 393 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071168478  RM173.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management