TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larre´che´,Jean-Claude
TI  - Marketing strategy: planning and implementation
SN  - 0071168478
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -