Postma, Paul <br/><br/>
The new marketing era /  marketing to the imagination in a technology driven world 
Paul Postma 
 - New York  McGraw-Hill  1999 
 - xii, 175 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070526753  RM70.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Psychological aspects<br/>Marketing--Technological innovations