TY  - BOOK
AU  - Postma,Paul
TI  - The new marketing era: marketing to the imagination in a technology driven world
SN  - 0070526753
PY  - 1999///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -