Myers, James H. <br/><br/>
Marketing / 
James H. Myers 
 - New York  McGraw-Hill  1986 
 - xx, 597 p.  ill.  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliography references and index 
<br/><br/><label>ISBN: </label>007044207X  RM127.62 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing