Eastman, Susan Tyler <br/><br/>
Broadcast/cable programming /  strategies and practices 
Susan Tyler Eastman, Sydney W. Head, Lewis Klein 
 - 3rd ed. 
 - Belmont, Calif.  Wadsworth Pub.  1989 
 - xiii, 583p.  ill.  24cm. 
 - Wadsworth series in mass communication .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>053409354X  RM103.79 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television--Planning<br/>Radio programs--Planning<br/>Television programs--Planning