TY - BOOK AU - Eastman,Susan Tyler AU - Head,Sydney W. AU - Klein,Lewis TI - Broadcast/cable programming: strategies and practices SN - 053409354X PY - 1989/// CY - Belmont, Calif. PB - Wadsworth Pub. KW - Cable television KW - Planning KW - Radio programs KW - Television programs N1 - Includes bibliographical references and index ER -