Fullerton, Sam <br/><br/>
Sports marketing / 
Sam Fullerton 
 - Boston  McGraw-Hill/Irwin  2007 
 - xvi, 480p.  ill.  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>007312821X  RM485.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing