Kotler, Philip <br/><br/>
Marketing management /  analysis, planning, and control 
Philip Kotler 
 - Englewood Cliffs, N.J.  Prentice-Hall  1976 
 - xi, 529p.  ill.  25cm. 
<br/><br/><label>ISBN: </label>0135580242  RM150.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Includes bibliographical references and indexes<br/>Marketing--Management