TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control
SN  - 0135580242
PY  - 1976///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Includes bibliographical references and indexes
KW  - Marketing
KW  - Management
ER  -