Cunningham, William Hughes <br/><br/>
Marketing, a managerial approach / 
William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift 
 - 2th ed. 
 - Cincinnati  South-Western Pub.  1987 
 - ix, 811p.  ill.  24cm. 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0538191104  RM278.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management