Holbert, Neil Bruce <br/><br/>
Practical marketing research /  an integrated global perspective 
Neil Bruce Holbert, Mark W. Speece 
 - New York ; London  Prentice Hall  1993 
 - x, 302p.  ill.  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0131459546  RM65.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Business Studies<br/>Market research