TY  - BOOK
AU  - Holbert,Neil Bruce
AU  - Speece,Mark W.
TI  - Practical marketing research: an integrated global perspective
SN  - 0131459546
PY  - 1993///
CY  - New York ; London
PB  - Prentice Hall
KW  - Management and Business Studies
KW  - Market research
N1  - Includes index
ER  -