Applied marketing and social research / 
edited by Ute Bradley ; foreword by John Downham 
 - Chichester ; New York  Wiley  1987 
 - xvii, 488p.  ill.  24cm. 
<br/><br/><label>ISBN: </label>0471914754  RM76.64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies<br/>Marketing research--Case studies--Great Britain