Wilson, R. M. S.  1946- <br/><br/>
Management controls and marketing planning / 
R. M. S. Wilson 
 - London  Heinemann [for] the Institute of Marketing and the CAM Foundation  1979 
 - xvi, 224p.  ill.  24cm. 
<br/><br/><label>ISBN: </label>0434922668  RM60.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Business Studies<br/>Marketing--Management<br/>Marketing--Planning