TY  - BOOK
AU  - Wilson,R.M.S.
TI  - Management controls and marketing planning
SN  - 0434922668
PY  - 1979///
CY  - London
PB  - Heinemann [for] the Institute of Marketing and the CAM Foundation
KW  - Management and Business Studies
KW  - Marketing
KW  - Management
KW  - Planning
ER  -