Kitchen, Philip J. <br/><br/>
Marketing communications /  principles and practice 
Philip J. Kitchen 
 - London  International Thomson Business Press  1999 
 - ix, 534p.  ill.  25cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>1861521960  RM174.96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing