Kotler, Philip <br/><br/>
Marketing management /  an Asian perspective 
Philip Kotler. [et al.] 
 - 2nd ed. 
 - Singapore  Prentice Hall  1999 
 - xvi, 904p.  ill. (some col.)  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0130109800  RM39.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Asia