TY  - BOOK
AU  - Kotler,Philip
AU  - Chin,Tiong Tan
AU  - Siew,Meng Leong
AU  - Swee,Hoon Ang
TI  - Marketing management: an Asian perspective
SN  - 0130109800
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Asia
N1  - Includes index
ER  -