Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, George S. Day 
 - 4th ed. 
 - New York  John Wiley & Sons  1990 
 - xiv, 739p.  ill.  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0471613517  RM124.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research