Czepiel, John A. <br/><br/>
Competitive marketing strategy / 
John A. Czepiel 
 - Englewood Cliffs, NJ  Prentice Hall  1992 
 - xvii, 491p.  ill.  25cm. 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131430823  RM268.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Marketing--Management<br/>Strategic planning<br/>Technological innovations