TY  - BOOK
AU  - Dibb,Sally
AU  - Bradley,John
AU  - Simkin,Lyndon
TI  - The marketing planning workbook: effective marketing for marketing managers
SN  - 0415118913
PY  - 1996///
CY  - London; New York
PB  - Routledge
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
ER  -